Digital Marketing/Creative Designer

Cileungsi, Jawa Barat / FULL-TIME

Summary

The position is responsible of uses physical and digital tools to create unique product and marketing designs. Creative designers develop brochures, banners, business cards, social media ads, product packaging, and brand identity assets. Many creative designers work in the marketing and advertising industry and often create brand identity assets. In these roles, you will often collaborate with colleagues, clients, or a marketing team to generate artistic elements used to promote a brand and attract consumer attention.

Key Responsibilities

A creative designer spends a lot of time generating artistic concepts, but there are additional responsibilities that coincide with this job. You’ll work directly with clients, create visual assets, and often collaborate with other creatives to finish a project.

More specifically, the daily duties of a creative designer include:

• Interacting with clients to understand their campaigns, goals, and desired deliverables

• Generating design quotes

• Turning a client’s ideas into a comprehensive creative brief

• Thinking creatively to generate visuals that connect with an audience

• Conducting market research

• Working with different mediums and identifying the best option for each project

• Using computer-aided design (CAD) and software like InDesign to generate visuals

• Working on layouts and the overall presentation of a campaign

• Coordinating with other creatives like artists or photographers for necessary elements

• Presenting drafts to the client and making requested updates to the design

• Providing files to necessary vendors like a printer or web designer

Key Skills

Technical skills

• Design principles: As a creative designer, you’ll need to know how to bring elements together, like colour, imagery, and text, to convey a message.

• Ideation: You’ll generate and develop new ideas that align with the client’s needs.

• Branding: You need to understand key components that make a brand and how they work together to communicate with an intended audience.

• Designing for different media: You should be familiar with techniques and materials for designing digital and print media.

• UX: You’ll likely need base knowledge behind a “user experience” that impacts a visitor’s time spent on a website.

• Design software: Many creative designers use Adobe Creative Cloud, which includes Adobe Photoshop, Illustrator, and InDesign.

Workplace skills

• Creativity: As a designer, you may need strong creative skills and a desire to produce attention-grabbing, effective visuals with regularity.

• Communication: From client meetings to coordinating photoshoots, a creative designer may have to communicate with a variety of different people. Additionally, you must be able to use designs to convey the intended message.

• Project management: You will likely be working on multiple projects at one time, so you’ll need to manage each one accordingly.

• Problem-solving: You may need to troubleshoot challenges. When a client isn’t pleased with a design or a photographer misses a deadline to provide assets, you’ll need to manage these issues and find quick solutions.

Work Culture

At SGI METAL, we understand that an industry leading company is not built by one person. It takes an entire team united for a bigger purpose. This is why we believe in a company culture that values your effort and provides you with the resources you need to provide high-quality service. Your experience and expertise are highly valued, your contributions are recognized, and your professional goals are supported.

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